Dawson Ruffle Maxi Dress – Urban Hollis

sUMMER sale is live

Dawson Ruffle Maxi Dress

Dawson Ruffle Maxi Dress

Dawson Ruffle Maxi Dress

Dawson Ruffle Maxi Dress

Dawson Ruffle Maxi Dress

Dawson Ruffle Maxi Dress

Dawson Ruffle Maxi Dress

Dawson Ruffle Maxi Dress

$59.99

In stock, ready to ship
Backordered, shipping soon

A light and easy design shaped by soft movement and relaxed charm. The ruffle neckline adds gentle texture, while the striped pattern brings subtle visual detail. A loose silhouette keeps it comfortable without losing its natural shape. A calm, effortless piece made for everyday wear.

Ruffle V neck detail
Long sleeve relaxed fit
High waist soft shape
Striped textured design
Flowing maxi length

[{"id":51667626131773,"title":"Gray \/ S","option1":"Gray","option2":"S","option3":null,"sku":"14:193#Gray;5:100014064","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019010365,"product_id":10327759094077,"position":1,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:55-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515","variant_ids":[51667626131773,51667626164541,51667626197309,51667626230077,51667626262845,51667626295613]},"available":true,"name":"Dawson Ruffle Maxi Dress - Gray \/ S","public_title":"Gray \/ S","options":["Gray","S"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578997053,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626164541,"title":"Gray \/ M","option1":"Gray","option2":"M","option3":null,"sku":"14:193#Gray;5:361386","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019010365,"product_id":10327759094077,"position":1,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:55-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515","variant_ids":[51667626131773,51667626164541,51667626197309,51667626230077,51667626262845,51667626295613]},"available":true,"name":"Dawson Ruffle Maxi Dress - Gray \/ M","public_title":"Gray \/ M","options":["Gray","M"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578997053,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626197309,"title":"Gray \/ L","option1":"Gray","option2":"L","option3":null,"sku":"14:193#Gray;5:361385","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019010365,"product_id":10327759094077,"position":1,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:55-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515","variant_ids":[51667626131773,51667626164541,51667626197309,51667626230077,51667626262845,51667626295613]},"available":true,"name":"Dawson Ruffle Maxi Dress - Gray \/ L","public_title":"Gray \/ L","options":["Gray","L"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578997053,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626230077,"title":"Gray \/ XL","option1":"Gray","option2":"XL","option3":null,"sku":"14:193#Gray;5:100014065","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019010365,"product_id":10327759094077,"position":1,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:55-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515","variant_ids":[51667626131773,51667626164541,51667626197309,51667626230077,51667626262845,51667626295613]},"available":true,"name":"Dawson Ruffle Maxi Dress - Gray \/ XL","public_title":"Gray \/ XL","options":["Gray","XL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578997053,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626262845,"title":"Gray \/ XXL","option1":"Gray","option2":"XXL","option3":null,"sku":"14:193#Gray;5:4182","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019010365,"product_id":10327759094077,"position":1,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:55-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515","variant_ids":[51667626131773,51667626164541,51667626197309,51667626230077,51667626262845,51667626295613]},"available":true,"name":"Dawson Ruffle Maxi Dress - Gray \/ XXL","public_title":"Gray \/ XXL","options":["Gray","XXL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578997053,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626295613,"title":"Gray \/ XXXL","option1":"Gray","option2":"XXXL","option3":null,"sku":"14:193#Gray;5:4183","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019010365,"product_id":10327759094077,"position":1,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:55-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515","variant_ids":[51667626131773,51667626164541,51667626197309,51667626230077,51667626262845,51667626295613]},"available":true,"name":"Dawson Ruffle Maxi Dress - Gray \/ XXXL","public_title":"Gray \/ XXXL","options":["Gray","XXXL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578997053,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667625935165,"title":"Pink \/ S","option1":"Pink","option2":"S","option3":null,"sku":"14:1052;5:100014064","requires_shipping":true,"taxable":true,"featured_image":{"id":63723018977597,"product_id":10327759094077,"position":2,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516","variant_ids":[51667625935165,51667625967933,51667626000701,51667626033469,51667626066237,51667626099005]},"available":true,"name":"Dawson Ruffle Maxi Dress - Pink \/ S","public_title":"Pink \/ S","options":["Pink","S"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578964285,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667625967933,"title":"Pink \/ M","option1":"Pink","option2":"M","option3":null,"sku":"14:1052;5:361386","requires_shipping":true,"taxable":true,"featured_image":{"id":63723018977597,"product_id":10327759094077,"position":2,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516","variant_ids":[51667625935165,51667625967933,51667626000701,51667626033469,51667626066237,51667626099005]},"available":true,"name":"Dawson Ruffle Maxi Dress - Pink \/ M","public_title":"Pink \/ M","options":["Pink","M"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578964285,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626000701,"title":"Pink \/ L","option1":"Pink","option2":"L","option3":null,"sku":"14:1052;5:361385","requires_shipping":true,"taxable":true,"featured_image":{"id":63723018977597,"product_id":10327759094077,"position":2,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516","variant_ids":[51667625935165,51667625967933,51667626000701,51667626033469,51667626066237,51667626099005]},"available":true,"name":"Dawson Ruffle Maxi Dress - Pink \/ L","public_title":"Pink \/ L","options":["Pink","L"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578964285,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626033469,"title":"Pink \/ XL","option1":"Pink","option2":"XL","option3":null,"sku":"14:1052;5:100014065","requires_shipping":true,"taxable":true,"featured_image":{"id":63723018977597,"product_id":10327759094077,"position":2,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516","variant_ids":[51667625935165,51667625967933,51667626000701,51667626033469,51667626066237,51667626099005]},"available":true,"name":"Dawson Ruffle Maxi Dress - Pink \/ XL","public_title":"Pink \/ XL","options":["Pink","XL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578964285,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626066237,"title":"Pink \/ XXL","option1":"Pink","option2":"XXL","option3":null,"sku":"14:1052;5:4182","requires_shipping":true,"taxable":true,"featured_image":{"id":63723018977597,"product_id":10327759094077,"position":2,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516","variant_ids":[51667625935165,51667625967933,51667626000701,51667626033469,51667626066237,51667626099005]},"available":true,"name":"Dawson Ruffle Maxi Dress - Pink \/ XXL","public_title":"Pink \/ XXL","options":["Pink","XXL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578964285,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626099005,"title":"Pink \/ XXXL","option1":"Pink","option2":"XXXL","option3":null,"sku":"14:1052;5:4183","requires_shipping":true,"taxable":true,"featured_image":{"id":63723018977597,"product_id":10327759094077,"position":2,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516","variant_ids":[51667625935165,51667625967933,51667626000701,51667626033469,51667626066237,51667626099005]},"available":true,"name":"Dawson Ruffle Maxi Dress - Pink \/ XXXL","public_title":"Pink \/ XXXL","options":["Pink","XXXL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578964285,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0ad39ad09a974de3a33b4480315acc02T.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626328381,"title":"Green \/ S","option1":"Green","option2":"S","option3":null,"sku":"14:1254#Green;5:100014064","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019043133,"product_id":10327759094077,"position":3,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":750,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516","variant_ids":[51667626328381,51667626361149,51667626393917,51667626426685,51667626459453,51667626492221]},"available":true,"name":"Dawson Ruffle Maxi Dress - Green \/ S","public_title":"Green \/ S","options":["Green","S"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579029821,"position":3,"preview_image":{"aspect_ratio":0.75,"height":1000,"width":750,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626361149,"title":"Green \/ M","option1":"Green","option2":"M","option3":null,"sku":"14:1254#Green;5:361386","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019043133,"product_id":10327759094077,"position":3,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":750,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516","variant_ids":[51667626328381,51667626361149,51667626393917,51667626426685,51667626459453,51667626492221]},"available":true,"name":"Dawson Ruffle Maxi Dress - Green \/ M","public_title":"Green \/ M","options":["Green","M"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579029821,"position":3,"preview_image":{"aspect_ratio":0.75,"height":1000,"width":750,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626393917,"title":"Green \/ L","option1":"Green","option2":"L","option3":null,"sku":"14:1254#Green;5:361385","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019043133,"product_id":10327759094077,"position":3,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":750,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516","variant_ids":[51667626328381,51667626361149,51667626393917,51667626426685,51667626459453,51667626492221]},"available":true,"name":"Dawson Ruffle Maxi Dress - Green \/ L","public_title":"Green \/ L","options":["Green","L"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579029821,"position":3,"preview_image":{"aspect_ratio":0.75,"height":1000,"width":750,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626426685,"title":"Green \/ XL","option1":"Green","option2":"XL","option3":null,"sku":"14:1254#Green;5:100014065","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019043133,"product_id":10327759094077,"position":3,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":750,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516","variant_ids":[51667626328381,51667626361149,51667626393917,51667626426685,51667626459453,51667626492221]},"available":true,"name":"Dawson Ruffle Maxi Dress - Green \/ XL","public_title":"Green \/ XL","options":["Green","XL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579029821,"position":3,"preview_image":{"aspect_ratio":0.75,"height":1000,"width":750,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626459453,"title":"Green \/ XXL","option1":"Green","option2":"XXL","option3":null,"sku":"14:1254#Green;5:4182","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019043133,"product_id":10327759094077,"position":3,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":750,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516","variant_ids":[51667626328381,51667626361149,51667626393917,51667626426685,51667626459453,51667626492221]},"available":true,"name":"Dawson Ruffle Maxi Dress - Green \/ XXL","public_title":"Green \/ XXL","options":["Green","XXL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579029821,"position":3,"preview_image":{"aspect_ratio":0.75,"height":1000,"width":750,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626492221,"title":"Green \/ XXXL","option1":"Green","option2":"XXXL","option3":null,"sku":"14:1254#Green;5:4183","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019043133,"product_id":10327759094077,"position":3,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":750,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516","variant_ids":[51667626328381,51667626361149,51667626393917,51667626426685,51667626459453,51667626492221]},"available":true,"name":"Dawson Ruffle Maxi Dress - Green \/ XXXL","public_title":"Green \/ XXXL","options":["Green","XXXL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579029821,"position":3,"preview_image":{"aspect_ratio":0.75,"height":1000,"width":750,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S0552816dba144ab3ab52b5b197cad9b90.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626524989,"title":"Blue \/ S","option1":"Blue","option2":"S","option3":null,"sku":"14:173;5:100014064","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019075901,"product_id":10327759094077,"position":4,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516","variant_ids":[51667626524989,51667626557757,51667626590525,51667626623293,51667626656061,51667626688829]},"available":true,"name":"Dawson Ruffle Maxi Dress - Blue \/ S","public_title":"Blue \/ S","options":["Blue","S"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579062589,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626557757,"title":"Blue \/ M","option1":"Blue","option2":"M","option3":null,"sku":"14:173;5:361386","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019075901,"product_id":10327759094077,"position":4,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516","variant_ids":[51667626524989,51667626557757,51667626590525,51667626623293,51667626656061,51667626688829]},"available":true,"name":"Dawson Ruffle Maxi Dress - Blue \/ M","public_title":"Blue \/ M","options":["Blue","M"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579062589,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626590525,"title":"Blue \/ L","option1":"Blue","option2":"L","option3":null,"sku":"14:173;5:361385","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019075901,"product_id":10327759094077,"position":4,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516","variant_ids":[51667626524989,51667626557757,51667626590525,51667626623293,51667626656061,51667626688829]},"available":true,"name":"Dawson Ruffle Maxi Dress - Blue \/ L","public_title":"Blue \/ L","options":["Blue","L"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579062589,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626623293,"title":"Blue \/ XL","option1":"Blue","option2":"XL","option3":null,"sku":"14:173;5:100014065","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019075901,"product_id":10327759094077,"position":4,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516","variant_ids":[51667626524989,51667626557757,51667626590525,51667626623293,51667626656061,51667626688829]},"available":true,"name":"Dawson Ruffle Maxi Dress - Blue \/ XL","public_title":"Blue \/ XL","options":["Blue","XL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579062589,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626656061,"title":"Blue \/ XXL","option1":"Blue","option2":"XXL","option3":null,"sku":"14:173;5:4182","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019075901,"product_id":10327759094077,"position":4,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516","variant_ids":[51667626524989,51667626557757,51667626590525,51667626623293,51667626656061,51667626688829]},"available":true,"name":"Dawson Ruffle Maxi Dress - Blue \/ XXL","public_title":"Blue \/ XXL","options":["Blue","XXL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579062589,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51667626688829,"title":"Blue \/ XXXL","option1":"Blue","option2":"XXXL","option3":null,"sku":"14:173;5:4183","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019075901,"product_id":10327759094077,"position":4,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:56-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516","variant_ids":[51667626524989,51667626557757,51667626590525,51667626623293,51667626656061,51667626688829]},"available":true,"name":"Dawson Ruffle Maxi Dress - Blue \/ XXXL","public_title":"Blue \/ XXXL","options":["Blue","XXXL"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687579062589,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/S615604e37c9e47fb9fe7952268aa55a9i.webp?v=1777925516"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":51667626131773,"title":"Gray \/ S","option1":"Gray","option2":"S","option3":null,"sku":"14:193#Gray;5:100014064","requires_shipping":true,"taxable":true,"featured_image":{"id":63723019010365,"product_id":10327759094077,"position":1,"created_at":"2026-05-04T17:11:53-03:00","updated_at":"2026-05-04T17:11:55-03:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515","variant_ids":[51667626131773,51667626164541,51667626197309,51667626230077,51667626262845,51667626295613]},"available":true,"name":"Dawson Ruffle Maxi Dress - Gray \/ S","public_title":"Gray \/ S","options":["Gray","S"],"price":5999,"weight":450,"compare_at_price":null,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":50687578997053,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.urbanhollis.com\/cdn\/shop\/files\/Sef4cc7e513764d5f8350abb4933b96f1z.webp?v=1777925515"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

You may also like

Why Urban Hollis

Timeless design rooted in heritage, not trends.Thoughtful craftsmanship you can feel from the first wear.A considered experience — from ordering to delivery, done right.

Hear it from our customers

★★★★★
Couldn't be happier with the service I received from this company.
Leslie M.
Toronto, ON

★★★★★
The fabric and finish feel considered — the kind of quality you notice every time you put it on.

Rachel F.
Los Angeles, CA

★★★★★
Fantastic fabrics, great fit and no issues going through the laundry either!
Sam R.
Brooklyn, NY

★★★★★
Urban Hollis feels thoughtful from start to finish. It’s rare to find a brand that gets every detail right.

Sharon S.
New Orleans, LA

OUR GUARANTEE

Thoughtfully made, responsibly backed — if it’s not right, we’ll make it right. Shop with confidence knowing every Urban Hollis piece is covered by our guarantee.

Recently viewed

Back to Women's Dresses

Dawson Ruffle Maxi Dress